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And 'officially the counter party of the charity project "Water for Life ", the challenge viralizzante "(but not only) launched by the fashion house Giorgio Armani with Green Cross International for the promotion of access to water and collection of at least 40 million gallons of water drinking water to people in the world who need it - especially the children in some rural villages in Ghana .

The operation is called "Water for Life Challenge ", because as pointed out by the same Armani

" It 's a simple word, water. And as all of the words simple, has a deep meaning. Because where there is clean water, there is life, energy, health, peaceful encounter with nature, wonderful sense of freshness .

The first challenge of Green Cross starts from Ghana, West African country where nearly 40% of rural population has no access to drinking water, and the project is called Smart Water for Green Schools.

La maison Armani has not been watching and decided to make a contribution supporting Water for Life through two of its most iconic fragrance, and perhaps even more "themed" water Gioia and Armani and activating a "challenge" on the web focused on the strength of viralizzante Facebook.

provide tens of millions of gallons of drinking water to people who need them, or 900 million people who today are living without safe water, clean and healthy, necessary for its daily needs, tell

the organizers of the project:

" Water is essential to drink, eat and ensure a minimum of hygiene and health. The goal is commensurate with the challenge of offering this year, at least 40 million gallons of drinking water to populations in need .

Green Cross International (GCI) is a leading independent non-governmental organizations and non-profit organization that works to coordinate the global challenges of security, poverty and environmental degradation through a combination of local projects and high-level sponsorship.

But why Armani has chosen to join a project like this?

The new house is not beneficial to operations designed to move public opinion (Giorgio Armani will also support the " Tap Water Project" by UNICEF for the second consecutive year in the U.S.). The reasons for the choice of Green Cross as a charity partner of operation there has given the King George in a recent interview with Vanity Fair :

" followed by several years work of Green Cross. I have always appreciated the way in which this organization presents itself: a Red Cross environment. Due to its professionalism, its integrity, quality of results is of course a preferred partner. "

Two ways to join the project and donate immediately 100 liters of water

1. The first is through the purchase of Acqua di Gioia or Acqua di Gio - aromas leading fashion house for him and for you -. We are already in perfumery renovated in packaging, the price tag usually, but with an added value more: the back of the pack is given a code. Scratch and inserting it on the website dedicated Acquaforlifechallenge automatically give you 100 gallons of drinking water.
2. In addition - and this is the scope of "viral" initiative - another 100 liters will be given away by inserting the same code on the application of Facebook : everyone can already create their own community and / or the community of blogs and collect as many gallons of water as possible.

It is not over yet: for every friend who joins your community will donate 10 gallons of water per "like" that you can obtain one liter of drinking water donated.

The challenge has already begun ... To win what? The possibility of giving water, health and a better future for children in Ghana.

" We would like to win because Italy is now a historical fact, traditionally the country we are able to raise more money in the world .
was anxious to stress Servello Isabella, PR manager at Giorgio Armani Parfums, during the press conference to launch the project - which was held March 1, in the elegant open space in Via Dante 14.

[Source: MODALIZER.COM]